Digital Products
Established software outsourcing house
Market intelligence and new-business development — turning internal, self-standing products into fresh commercial lines.
Context
An established software outsourcing house had quietly built a suite of in-house products alongside its client work — genuinely useful software that had never been treated as a commercial line in its own right.
What we did
We brought market intelligence and new-business development to bear: assessing which products had standalone commercial potential, who the buyers were, and how to position internal tools as products rather than by-products. From there, we helped open fresh commercial lines around them.
Outcome
Internal, self-standing products turned into new revenue streams — value that was already built, now actually sold.
A blend of Product Intelligence and Product Ideation & Creation.
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